Brand Strategy & Communications Advisor | Storyteller | Writer

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Hello! I Am

Misha Paul.

I work with travellers, traveller designers, sustainable tourism businesses and business owners, hotels, resorts, destination brands and purpose-driven hospitality ventures to build brands that are strategically sound, culturally rooted and worth talking about.

What I Can
Help you with

01 — BRAND STRATEGY

Build a distinctive brand rooted in your purpose, place and people.

  • Brand positioning

  • Brand narrative

  • Purpose & values

  • Brand voice

  • Audience definition

  • Messaging architecture

  • Brand storytelling strategy

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02 — COMMUNICATIONS STRATEGY

Turn your brand story into communication people actually want to engage with.

  • Communications strategy

  • Content strategy

  • PR & media strategy

  • Campaign concepts

  • Social media storytelling

  • Founder & leadership communications

  • Launch communications

03 — SUSTAINABILITY STORYTELLING

Move beyond generic claims like eco-friendly, green and responsible.
Tell the real story of your impact.

  • Sustainability narratives

  • Regenerative tourism storytelling

  • Community-led stories

  • Place-based storytelling

  • Impact communication

  • Sustainability content

04 — CONTENT & WRITING

When you know what you want to say but need someone to find the words.

  • Website copy

  • Brand stories

  • Editorial content

  • Thought leadership

  • Founder stories

  • Campaign copy

  • Long-form storytelling

The Kind of People & Brands I Love Working with

  • Boutique hotels & resorts

  • Sustainable tourism businesses

  • Regenerative travel initiatives

  • Destination brands

  • Community-led tourism ventures

  • Purpose-driven hospitality brands

  • Eco-conscious travel businesses

  • Founders building a different kind of hospitality

If your business - small or big, is trying to create better experiences for people and better outcomes for places, I'd love to hear about it.

Let’s Talk

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Have a Project
in Mind?

I’d love to hear about it!